In the past few years, the company known as Gagarín has been making a name for itself in the field of scenic experience, with its client base consisting mostly of corporations and institutions intent on crafting a media message and creating an interesting experience for their customers. Author: María Kristín Jónsdóttir / Photographs: Gagarín Examples of this include the Canadian Museum for Human Rights and the Eldheimar volcano museum in the Westman Islands – two projects that, while very different from one another, both employ interactive multimedia to encourage active participation from guests and deepen their understanding. We were curious about Gagarín’s visions, and paid them a visit, posing a few questions for their project manager, Ásta Olga Magnúsdóttir. HA: You often employ unorthodox methods to encourage audience participation, in effect making the spectator part of the show. What’s the key to good scenic design, and how do you make use of your specialized knowledge to achieve the desired user experience? A good storyline is essential to a good exhibit experience, and our special ability …