Student Series 2017 — Hætta / Athugið – Signage System by Ívar Björnsson
With tourism growing at an acute rate, Icelandic agencies and landowners are now working to minimize accidents and preventable risks by building up the national travel infrastructure needed to support the large influx of incoming travellers. Hætta / Athugið contributes valuably to this effort with customizable icons and a thoughtful system that will soon be tested at popular tourist attractions in collaboration with the Environmental Agency of Iceland. Hætta / Athugið by Ívar Björnsson is a customizable signage system that uses humour and charismatic graphic language to address the serious issue of tourist safety in Iceland. There is a current lack of consistent and effective signage across the country and tourists often may not realize the bodily risks encountered while traveling the countryside—whether intense winds, unpredictable beaches, or glaciers. How would you describe your project? The increase of accidents in Iceland following the tourist boom is a national concern. Current Icelandic warning and danger signs are not sufficiently effective or systematized. My objectives were to create a signage system that succeeds in grabbing attention of …